Basic Goods

The Basic Goods Program

Throughout our store, we have highlighted the brands that we feature in our Basic Goods program using a red shelf tag. Look for these tags whenever you shop, and use the Basic Goods program to help you compare prices and make food choices that are healthy, delicious and affordable.

Your co-op's lowest prices on goods for you and your family

The purpose of our Basic Goods Program is to make healthy food as inexpensive as possible, so it can be accessible to all regardless of income. More than 150 items are included in Wild Oats' Basic Goods Program. These items include many varieties of cereals, pasta, crackers, fruit spreads, peanut butter, canned goods, juices, oils, baby foods, milk and yogurt, in addition to essential items such as soap, shampoo and toothpaste.

When you visit our store, look for the red shelf tags -- these tags signify that the product is a Basic Goods product, and that you will be receiving Wild Oats' best price on it.

Healthy Food for All Program

The goal of this program is to make healthy, great-tasting food affordable for everyone, regardless of their income. People who qualify for the program receive a 10% discount on store purchases, excluding consignment items, beer and wine purchases, and special orders, each time they shop at Wild Oats. For more information on the Healthy Food for All program and an application, please click here.